Research & Strategy Lead

I help organisations make confident strategic decisions through research that reveals real user needs and market direction.

My work spans data-rich, multi-platform digital services across healthcare, broadcast media, government and finance; B2C, B2B and regulated environments (including GDS).

I cut through complexity in multi-stakeholder settings to turn evidence into clarity and action.

Case Studies

These case studies show how mixed-methods research, behavioural insight and strategic framing reduce uncertainty, align understanding, and support confident decision-making.

They span different scales of work: building research capability from zero, creating new products and services, transforming business models, and designing public services.

ONE ADVANCED

Establishing research capability and strategic direction in complex care portfolio.

Impact: Research foundation established from zero · £250m+ market opportunities identified · AI roadmap within regulatory constraints.

Screenshot_20230901-134010 (1)_edited.jpg

ONE YEAR NO BEER

Strategic research transforming behaviour change platform value proposition.

Impact: +348% GP · +44% LTV · 40k new users · Product evolved to portfolio model.

MONEY ADVICE SERVICE

GDS-aligned service design improving financial decision-making for UK homebuyers.

Impact: 156% traffic increase · #1 Google ranking maintained 12 years · Framework replicated for Pension Wise.