I help organisations make confident strategic decisions by uncovering what users actually need, how they behave, and what the data and evidence really show, translating insight into clear direction, investment and action.

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My work spans healthcare, broadcast media, government and finance across B2C, B2B and regulated environments.

 

Increasingly, I work at the intersection of human insight and AI: helping organisations ask better questions of their data, interpret AI-generated insights with the right context, and design AI-supported workflows that deliver measurable outcomes for real people.

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I turn complexity into clarity. The goal is always the same: evidence that stands up to scrutiny, decisions that land, and change that lasts.